Friday, August 3, 2018

Your Brand as an Author

 What is your brand as an author? Don't really know? Do you even know what a brand is? Not exactly? Join the level-one author branding club, take a deep breath, relax, and enjoy the process . You really can get this.

What do you write about? What else do you write about? Do you have a blog(s), social media profile(s)? Do your blog(s) and social media posts reflect what you write about in your books? 

They should. 

Have you spent years blasting the blogosphere and the social-sphere with a mixed bag of anything-that-comes-to-mind, Heinz 57, mishmash of snips, quips, and quotes that don't say anything much about your brand? Don't despair. It is never to late to haul yourself and your battered brand out of the abyss of discombobulation.  

Here's how to get started in 2 simple steps:
  1. Isolate your categories
  2. Clean-up your platforms
Isolate your categories: Do you write about more than one thing? Do you write fiction or non-fiction, or both? Make a list--a social media post-scheduling list--based on what writing hats you wear (only the ones you wish to promote).

You may need to segment. Separate blogs and social media profiles are in order if you're interests are widely diverse. Whatever you choose to do, stay consistent.

Limit social media posts to things consistent with your brand[s]. It is OK to post about your book[s], as long as every post is not  is not about your book[s]. Acknowledge and appreciate your friends and fans. Post about their books or events.    

Clean up your platforms: If you're a newbie to social media, begin with just one platform, branching out as you become more comfortable with it: Twitter for example. To establish a profitable presence on Twitter (one that can help sell books), some suggest an author tweet 10-20 times a day. 

10-20 tweets a day is a tall order for some--including this writer. Nope, can't tweet "buy my book" twenty times a day. BIG No-No. Speak to your followers with helpful, relevant, content. Think, write, research, use a scheduler. Platforms such as  Buffer.com Crowdfire and Hootsuite are helpful, and the free versions (if you have all three) are usually more than sufficient. Again, start with one and expand from there. I use all three.

Buffer is a good start for beginners.

I found this book VERY helpful 

The Facebook page scheduling feature is excellent as well.

If you are not a newbie. If you have been writing for years and years and have several social media author profiles, that are currently in a mess (deleting is allowed), rein yourself in. As an author who is building a brand, you no longer have the luxury of posting on a mingle-mangle assortment of topics. Stick to the categories you define for yourself, then step back and watch, like beauty rising from the ashes, your awesome brand begin to emerge.

Friday, July 20, 2018

Review: Positively Powerless...L.L. Martin

Already determined a review is coming for L.L. Martin's, Positively Powerless: How a Forgotten Movement Undermined Christianity. In the meantime... check it out
 

Friday, July 13, 2018

Review of "Mastering Amazon Ads"


This book catapulted me out of the comfort zone of my wading pool with step by step instructions for dog-paddling into the deep waters of  book marketing that paid advertisers float in, swim in, and scuba-dive in...  I have now joined their ranks.
Need I say more?

Wednesday, July 11, 2018

Review of Lydia's Song: A Child Lost A Woman Found

I did not want to read this book. I cringed at the subject matter. But I am so glad I overcame my initial reluctance and read it anyway. Katherine Blessan does not pull any punches. She dealt with the horror and tragedy of child sex trafficking head-on, yet somehow managed to craft a compelling story, that is ultimately a story of hope.

I loved it.

The book is about a tiny girl named "Song," who was kidnapped from her adoptive mother, Lydia, and sold into the sex trade at age ten.The story is told from both Song's point of view and Lydia's. It is a well written and sensitive depiction of a dark underbelly that exists in most societies, what is being done to little girls like Song, and also about the people who risk and dedicate their lives to rescuing these precious children, and, after that, spend years helping them to recover from their experiences and reintegrate back into society.

The novel is a bit graphic in places, but I believe no more than necessary, and my hat is off to Blessan for having the courage to write faithfully. I strongly recommend this book. Everyone needs to read it. I pray Lydia's Song will be read and shared and read and shared and read and...

And that eyes and hearts will be opened to the plight of girls who desperately need us to care enough to step out of our comfort zones and at least read about them. And after that, to hopefully become voices against their enslavement and for their rescue. 

Monday, July 9, 2018

3 Basic Building Blocks of Book Promotion

We all have to start somewhere, but where?

   Authors have lots marketing options. But how effective and expensive are they? Trial and error can be costly. But, there are a few things that are not only free but also tried and true...and absolutely essential.
   This post will simplify marketing matters for writers who are overwhelmed by the process. By talking about three absolute basics, we will start you out with only a few of the most vital and productive options. Once the marketing foundations are laid, then, and only then, is it time decide where to go next.

1.) Website

Spend a few days thinking about your brand and designing your author website. Your website works 24/7 to boost your brand, sell, build your mailing list, and sell your books. It should be your hub, with images and links to everything relating to your brand and books. There are many free, easy to use, website building platforms available online. Some authors use their blogs as websites.

2.) Mailing List

Start building your mailing List immediately. You want to keep your subscribers engaged and updated so they will be super excited with each new book release you announce. Newsletter list-building tools are also available online. Many authors use Mail Chimp, which is a free service up to about 12,000 subscribers

3.) Social Media

If you are not already on social media, choose a site you believe will work the best for you and get started. Engage and find followers. Here is where you get the chance to update your fans daily or several times daily, and your fans will have opportunity to tell their friends about you and your books. A word of caution about social media: Followers will not follow you for long if all you do is try to sell them your books. It is worth the effort to get to know your connections, interact with them, and provide them with fresh and relevant content, plugging  your books on a regular basis, but not over-doing it.

   Once you get your three basic building blocks of marketing in place, you are officially out of the newbie stage. You can confidently move on to the next steps of adding to the basic foundation of your website, mailing list builder, and social media presence.
   Who knows, perhaps you will become mentor to other new authors!

Saturday, May 5, 2018

Pathways of the Heart: My Rave Review

Get it read it tell your friends to buy it. Diane Yates did a stellar job of writing her mother's story, in Pathways of the Heart. The true story, written as a novel, reads like the finest fiction. I literally could not put it down. If you love character driven stories, you will love this book.

Saturday, April 7, 2018

Four Reasons to Find a Publisher for Your Book

  There are benefits to self-publishing, and there are benefits to not being self-published. Even if their stories are awesome, some authors may never find publishers, so must self-publish. Conversely, self-publishing is not for every author. Writers must weigh their goals (as well as their abilities and limitations) against the pro's and con's of each option.
   Moving forward with a poorly thought out decision, is something an author may have to live with for years, maybe even forever. 
   If one of your goals is to see your book on the New York Times Bestseller List, then self-publishing is not for you. Self-published books [even run-away-best-sellers] are not promoted on this list. If one of your primary goals is total control over your creation, then having a publisher is not for you.   
   That being said, having a publisher has many benefits. 1.) You, as a writer, will only have to write and promote your works [every author must promote their books--no exceptions]. 2.) Your publisher usually [also] promotes your works on their general platform, but in addition to that, will bear the cost of producing a product that booksellers will be excited to add to their shelves. Your publisher, not you, takes the risks and bears the costs of formatting, designing and creating a stunning cover, and printing and distributing your book.
   Create Space is an awesome platform for self-publishers, and some small press publishers also use it to print and distribute for their contracted authors.  3.) A good publisher distributes your book worldwide. Bookstores can order from a publisher at wholesale cost without minimum orders, and [in many parts of the country] even receive free shipping.
"While bookstores are usually happy to fulfill specific customer orders, most bookstore owners refuse to buy books from Amazon, Amazon imprints, or Amazon affiliates such as Createspace. Even if your digital book hits the bestseller lists, if you distribute your paperback through Createspace many bookstores won’t stock it." --Huffington Post, Dec 2017
 4.)  Although most publishers require authors to submit professionally edited manuscripts to begin with,  most authors who choose publishers, enjoy the added benefit of editors who work closely with them prior to publishing, ensuring that their book goes to market as a professionally polished product, of the highest quality, something they can always be proud of.
   Self-publishing is a great option for writers who enjoy the technical processes and either have the skills or are willing to take the time and make the effort to learn the skills. Having a publisher is the only good option for authors who just want to...write!