Friday, July 13, 2018

Review of "Mastering Amazon Ads"


This book catapulted me out of the comfort zone of my wading pool with step by step instructions for dog-paddling into the deep waters of  book marketing that paid advertisers float in, swim in, and scuba-dive in...  I have now joined their ranks.
Need I say more?

Wednesday, July 11, 2018

Review of Lydia's Song: A Child Lost A Woman Found

I did not want to read this book. I cringed at the subject matter. But I am so glad I overcame my initial reluctance and read it anyway. Katherine Blessan does not pull any punches. She dealt with the horror and tragedy of child sex trafficking head-on, yet somehow managed to craft a compelling story, that is ultimately a story of hope.

I loved it.

The book is about a tiny girl named "Song," who was kidnapped from her adoptive mother, Lydia, and sold into the sex trade at age ten.The story is told from both Song's point of view and Lydia's. It is a well written and sensitive depiction of a dark underbelly that exists in most societies, what is being done to little girls like Song, and also about the people who risk and dedicate their lives to rescuing these precious children, and, after that, spend years helping them to recover from their experiences and reintegrate back into society.

The novel is a bit graphic in places, but I believe no more than necessary, and my hat is off to Blessan for having the courage to write faithfully. I strongly recommend this book. Everyone needs to read it. I pray Lydia's Song will be read and shared and read and shared and read and...

And that eyes and hearts will be opened to the plight of girls who desperately need us to care enough to step out of our comfort zones and at least read about them. And after that, to hopefully become voices against their enslavement and for their rescue. 

Monday, July 9, 2018

3 Basic Building Blocks of Book Promotion

We all have to start somewhere, but where?

   Authors have lots marketing options. But how effective and expensive are they? Trial and error can be costly. But, there are a few things that are not only free but also tried and true...and absolutely essential.
   This post will simplify marketing matters for writers who are overwhelmed by the process. By talking about three absolute basics, we will start you out with only a few of the most vital and productive options. Once the marketing foundations are laid, then, and only then, is it time decide where to go next.

1.) Website

Spend a few days thinking about your brand and designing your author website. Your website works 24/7 to boost your brand, sell, build your mailing list, and sell your books. It should be your hub, with images and links to everything relating to your brand and books. There are many free, easy to use, website building platforms available online. Some authors use their blogs as websites.

2.) Mailing List

Start building your mailing List immediately. You want to keep your subscribers engaged and updated so they will be super excited with each new book release you announce. Newsletter list-building tools are also available online. Many authors use Mail Chimp, which is a free service up to about 12,000 subscribers

3.) Social Media

If you are not already on social media, choose a site you believe will work the best for you and get started. Engage and find followers. Here is where you get the chance to update your fans daily or several times daily, and your fans will have opportunity to tell their friends about you and your books. A word of caution about social media: Followers will not follow you for long if all you do is try to sell them your books. It is worth the effort to get to know your connections, interact with them, and provide them with fresh and relevant content, plugging  your books on a regular basis, but not over-doing it.

   Once you get your three basic building blocks of marketing in place, you are officially out of the newbie stage. You can confidently move on to the next steps of adding to the basic foundation of your website, mailing list builder, and social media presence.
   Who knows, perhaps you will become mentor to other new authors!