Authors have lots marketing options. But how effective and expensive are they? Trial and error can be costly. But, there are a few things that are not only free but also tried and true...and absolutely essential.
This post will simplify marketing matters for writers who are overwhelmed by the process. By talking about three absolute basics, we will start you out with only a few of the most vital and productive options. Once the marketing foundations are laid, then, and only then, is it time decide where to go next.
Spend a few days thinking about your brand and designing your author website. Your website works 24/7 to boost your brand, sell, build your mailing list, and sell your books. It should be your hub, with images and links to everything relating to your brand and books. There are many free, easy to use, website building platforms available online. Some authors use their blogs as websites.
2.) Mailing List
Start building your mailing List immediately. You want to keep your subscribers engaged and updated so they will be super excited with each new book release you announce. Newsletter list-building tools are also available online. Many authors use Mail Chimp, which is a free service up to about 12,000 subscribers
3.) Social Media
If you are not already on social media, choose a site you believe will work the best for you and get started. Engage and find followers. Here is where you get the chance to update your fans daily or several times daily, and your fans will have opportunity to tell their friends about you and your books. A word of caution about social media: Followers will not follow you for long if all you do is try to sell them your books. It is worth the effort to get to know your connections, interact with them, and provide them with fresh and relevant content, plugging your books on a regular basis, but not over-doing it.
Once you get your three basic building blocks of marketing in place, you are officially out of the newbie stage. You can confidently move on to the next steps of adding to the basic foundation of your website, mailing list builder, and social media presence.
Who knows, perhaps you will become mentor to other new authors!